In the current landscape of the business industry, 97% of consumers conduct local searches, and 28% of local searches result in purchases. It does not take a genius to know that if your organization or business does not exist in local searches, then it almost does not exist at all.
In this piece, we will tackle common misconceptions about local SEO, to improve your understanding of local SEO, and help you make smarter business decisions.
What Are the Common Misconceptions in Local SEO
Since 2004, local SEO has been helpful to many organizations and businesses in their branding’s prestige, revenue, and visibility. While many have found success, there are also many who were not able to take advantage of it due to several misconceptions that lead to potential loss of business opportunities.
Here are the common misconception in local SEO that you might want to know;
#1 Without A Website, Local SEO is Impossible
While having a website is a major advance, and opens more room for optimization practices to improve your visibility on local searches, you can business can still generate visibility through;
- Google business listing
- \Social Media platforms like Facebook, Twitter, Instagram, Youtube, and other related platforms
- Local directories like Yellowpages, Yelp, Foursquare, and whatnot
So yes, even without a website, the consumers can still find your business on Google search results.
#2 You Need Technical Knowledge
There are only two things you need to rely on to do Local SEO and technical knowledge is not one of them. First, there are countless available resources online to guide you to do local SEO, all you need is patience to study them thoroughly and apply what you learn later. Secondly, you need to invest time and effort to ensure quality and consistency when you are building local citations for your business; you do not want to have spelling errors on your business address and other important business information since the last thing you need is that consumers’ cannot contact or find you due to inaccurate information.
In a nutshell, you need to study the guides and invest time to apply what you learned. There is no need for technical, as long as you have basic computer skills then you are good to go.
#3 It is Expensive
Local SEO does not require technical knowledge it should not be expensive at all. Of course, if you are hiring a big agency to get the job done, or looking to invest in many premium subscriptions on your local SEO strategy then it is a different story. But otherwise, you could opt for affordable options such as hiring a local SEO agency or hiring a virtual assistant to build citations for you manually.
#4 You Only Need To List Your Business On Local Directories
One of the most common misconceptions in local SEO is building local citations is enough to get the job done. To get the best possible effective results, you need to;
- have better website user experience
- be present in geo and industry-specific platforms like the industry of commerce
- be present in Google my business
- have a presence on unstructured citations such as getting a business reference from local publications, blogs, or social media platforms
- improve your business’ trust signals from google reviews, and other platforms that offer products and service reviews
#5 You Need a Physical Office or Store
If your business does not have a physical office or store in your target location, you may want to create a specific page on your website for the city page. This will improve your visibility on local search results even without a physical office/store within the area.