5 Basic Types of Digital Marketing Strategy

There are different types of digital marketing that you can use to improve your traffic and increase your sales. If you are unsure about which type of digital marketing you need, don’t worry, you are not the only one. In fact, many business owners are not aware of the different types of digital marketing services that they can use for their business.

In this article, we will explain five types of digital marketing that you can use in your business. We will explore each of these and consider what it consists of, and how you can use it to your advantage in order to drive your business forward.

Content Marketing

Content marketing focuses on creating and distributing content for your target audience. This type of digital marketing aims to bring valuable, relevant, and consistent content with the ultimate goal of driving profitable customer action.

The vital part of content marketing is creating “valuable” and “relevant” content. This factor is what tells you apart from the spammy advertising. The content should be valuable enough that your target audience will be interested in consuming it.

Search Engine Optimization (SEO)

Search Engine Optimization is the process of getting quality and organic search results on search engines. This type of digital marketing will help your brand appear on google pages when someone looks up a word, phrase, or question related to your brand. When you optimize your content for search engines, you can increase the stream of relevant traffic that can grow over time.

Search engine optimization techniques include researching relevant keywords and adding these keywords into your website copy. It also involves optimizing titles, descriptions, loading speed, and building relevant backlinks. Without search engine optimization, it will be hard to find your product over the Internet, and this can hurt your business.

Search Engine Marketing (SEM)

Search Engine Marketing relates to the form of digital marketing that aims to improve the visibility of a website in search engines by using paid methods. It is the ads that you put out there on AdWords, Google, and Bing Ads.

With this type of digital marketing, you can place yourself in front of your clients that are actively looking for services and brands like yours. You can combine Search Engine Marketing with Search Engine Optimization to drive quality traffic to your website.

Social Media Marketing (SMM)

Social Media Marketing relates to the method of using social media platforms to attract attention and traffic. This targeted marketing strategy aims to get prospective clients’ attention, showing specific interest to your brand’s factors.

You can also increase your brand’s exposure and build stronger relationships with your customers using social media. This type of digital marketing is all about listening to what your customers have to say, sharing valuable content, and engaging in conversations.

Email Marketing

One of the most popular types of digital marketing services is email marketing. Email marketing is basically using emails to promote products or services. For instance, you can send automated emails for promotions, freebies, special offers, or other marketing strategies that can hook your prospective clients to buying more of your products. It can also refer to building relationships with your customers by sending emails to your clients and encouraging interaction with them.


When thinking about what types of digital marketing services you need, you have to consider your customers and how you can adapt to the changing times. You need to invest time, effort, and money to improve the digital marketing strategy that can help you grow your business and increase your revenues.

In case you need more help with digital marketing strategies, our team in DIGITALCREATORS can create digital marketing services specially tailored for your brand. Contact us now and get a FREE consultation!

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